Mixed Fortunes for Japan Auto Makers in 2010

TOKYO—Japan’s auto makers had a year of mixed fortunes in 2010, industry sales data showed Wednesday.

Bloomberg NewsToyota Motor Corp.’s Prius Plug-in Hybrid vehicles are parked during a media preview test drive in Hitachiota City, Ibaraki Prefecture, Japan, in June.
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Bolstered by government incentives for purchases of fuel-efficient vehicles in the first eight months, domestic sales rebounded from 2009 lows stretching back at least 30 years, only to slide again after the subsidies expired in September.

The Japan Automobile Dealers Association said sales of new cars, trucks and buses rose 10.6% to 3.23 million vehicles in 2010—the first increase since 2003, when sales rose 1.5% to 4.03 million vehicles.

A spokesman for the auto-dealers….read more

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